BMCSTYLE BLOG

Words from a fashion obsessed, music motivated, cocktail drinking, in the kitchen with her heels on, kinda girl.

Thursday, July 28, 2011

CROWN ME PLEASE

You may remember Lauren Conrad as the fresh faced girl from MTV's reality shows Laguna Beach and The Hills. But after this weekend, you may remember her as the designer of some of your favorite fall pieces. Lauren's new contemporary line launches this Saturday and is called "Paper Crown". The line is comprised of on-trend basics like leather shorts, silk blouses in blush tones, slouchy blazers, tight cocktail dresses, tiered ruffled maxi dresses (a Conrad staple) and short, flouncy, belted dresses. I would describe Paper Crown as sweet and innocent, just like Lauren herself. Paper Crown will be sold at Nordstrom, Ron Herman, Fred Segal and Planet Blue, among several other department stores and specialty boutiques.